About Pastel Sixteen
Pastel Sixteen is a new online lifestyle brand who got bored with black brown and navy, so decided to create colourful things that make people happy! Their aim is to design classic items that stand out from the crowd by combining them with their unique range of sixteen colours (eight for women and eight for men). Each colour is named after a fashion city from around the world to bring it to life and to add a stamp of personality. So whether its Paris or Berlin, Dubai or Tokyo, you’ll find at least one that represents you!
Launching in August 2017 with a debut collection of loafers for men and women, Pastel Sixteen has been well received by customers and press alike. Their flagship loafers are made with quality and care at the core, crafted from 100% suede upper, with a leather lining and padded collar for extra comfort. The sole is also made from leather, with a fleck of colour running through the heel to match the colour of the suede loafer. The sole of the shoe is custom designed to incorporate each of their sixteen bespoke city stamps, meaning this element of the shoe design is totally unique to the brand.
Each pair of loafers are delivered in a premium shoe box, designed with storage in mind. Inside each box you’ll find your chosen vibrant loafers that have been carefully wrapped in city stamped tissue paper, as well as a 100% cotton drawstring dust bag for protecting your loafers whilst on the move. Also free with each pair is a Care Guide with advice on how to care for your loafers, as well as a specially designed Care Kit which contains a hand made, soft bristle wooden brush, and a 30ml colour restorer spray to keep them looking lovely.
With a range of Brogues and Chelsea Boots on the horizon, also incorporating all sixteen colours, Pastel Sixteen is sure to become the market leader in colourful leather goods and accessories.
Swiftspin have been an excellent to work with, they understood the importance of showing off our colours to people browsing our website and worked to ensure we were totally happy with how the colours looked in the imagery. I’d definitely use them again for future projects and recommend them to anyone looking to create 360 product imagery for their website. Great job, thanks guys!
Emma Wellman, Marketing Assistant, Pastel Sixteen
The brand is purely available online and therefore the care and attention of their website design is fundamental to them. This is why Swiftspin were contacted to help them create 360 degree product spins to include on each of their product pages. The loafer spin shows off their shoes to their fullest potential and adds an extra level of interaction on the product pages. We also made them spinning gifs of each loafer which they could use in their marketing.
Check out their website at Pastel Sixteen